How I avoid AI hype with customers?


1. Start with the business decision, not the model

I redirect conversations from:

  • “Which model should we use?”
    to
  • “What decision or workflow are we trying to improve?”

If the decision, owner, and success metric aren’t clear, AI is premature.


2. Frame AI as augmentation, not automation

I set expectations early:

  • AI assists humans today more reliably than it replaces them
  • Humans remain in the loop for quality, risk, and accountability

This immediately grounds the conversation in reality.


3. Be explicit about constraints and trade-offs

I clearly explain:

  • Hallucination risk
  • Data quality dependencies
  • Governance and security requirements
  • Cost and latency trade-offs

Credibility increases when you talk about what AI cannot do well.


4. Push for narrow, high-ROI use cases

I guide customers toward:

  • Domain-specific, bounded problems
  • Measurable outcomes within weeks, not months
  • Reusable patterns (search, summarization, classification)

This prevents “AI everywhere” failure.


5. Use evidence, not promises

I rely on:

  • Real customer examples
  • Benchmarks and pilots
  • Time-boxed proofs of value

No long-term commitments without validated results.


6. Set a maturity-based roadmap

I position AI as:

  • Phase 1: Data readiness and governance
  • Phase 2: Copilots and assistive AI
  • Phase 3: Selective automation

This keeps expectations aligned with organizational readiness.


In summary, “I avoid AI hype by anchoring every conversation to a real business decision, being honest about constraints, and pushing for narrow, measurable use cases before scaling.”

Thanks for the comment, will get back to you soon... Jugal Shah